A while back now I invited myself to a snack and dish session with Julie Redmond, fashion stylist extraordinaire, and Tanya (pronounced TAAAAAAN-YA) Puka, founder the wonderful consignment store Fond Boutique. These two girls had recently met, with me knowing Julie for a few wonderful years now and Tanya being a more recent, dear friend. And what started out as a tasty dinner with friends quickly turned into a fashion brainstorming session. We came up with fun idea a couples of glasses in . . . let’s draw names out of a hat and style each other with Fond Boutique’s clothing and feature it on NEAT! Genius. And it was still genius the next day when we were sober, which is proof of the BEST ideas.
This project really hits home with NEAT because we LOVE collaborating with local creatives. What is so wonderful about working with these ladies is we share the same philosophy. If you want to see something cool and creative that isn’t happening around you than you have to be the one to make it happen (vs bitch and complain that everything sucks).
There is a lot of room on Calgary’s creative canvas for some fun ideas, no matter how big or small. And these ideas are a large contribution to the overall artistic industry in the city and serves as a catalyst for other great ideas. It also builds meaningful, caring relationships where authenticity is truly celebrated AND helps you find your people, which is the whole concept behind NEAT.
Now, let’s talk a little bit about Fond and how Tanya is contributing to making YYC a cooler and more sustainable place. Fond Boutique is Tanya’s carefully curated Instagram/pop up consignment boutique. She’s a regular at Market Collective and PARK just to name a few spots where you can find her. I’ve been through the whole clothing consignment experience with her when we were first getting to know each other, so let me give you the low down on how it worked.
Tanya came over to my condo and so lovingly went through my massive bag of clothes with me. She patiently listened to every story I had to tell about EVERY SINGLE piece. Tanya only selected things that were consistent with her brand and in mint condition, I’m talking lightly worn or never worn at all – and we all have a few of those in the close amiright?! She organized them just so and gave me a rough idea on pricing and how the whole backend of Fond works. I had a few pieces that weren’t on par with her brand and she took them to another local consignment shop to get them off my hands, she said this was part of the service. Well hot damn! The whole Fond experience is seamless, curated, well styled, meaningful and done with love. Tanya is fully passionate about her boutique and truly believes in high quality goods being reused/repurposed and not going to waste. Not to mention she is beautiful as f inside and out.
After having such a great experience with Fond Boutique it only seemed natural that we would team up with Tanya for a post. And every fashion post needs a good stylist, and no one other than Julie Redmond would fit the bill for us! So with all that being said for these next few weeks you will be seeing the product of our brain child. Here is how it works; each lady (Me, Tanya, and Julie) drew the name of the person they would style two different outfits for, using clothing and accessories from Fond Boutique. Then we each wrote a post on the outfits and all of the amazing finds we found at Fond Boutique (alliteration at its best)!
I drew Julie’s name and we did a day look and a night look. We will be posting them back to back for 3 weeks for your viewing pleasure.
Kayla Browne from NEAT styles Julie Redmond from style by jr | Fond Boutique Day Look
Julie is the perfect mix of glam and casual boho chic. On any given day you can find her wearing Nike kicks, a comfy pair of worn-in denim overalls with an over the top sequin blazer, a super relaxed white tee and a HUGE sparkly statement necklace. It’s this effortless, unexpected combination that defines Julie’s style and has lead to her success as one of Calgary’s hottest new stylists.
For Julie’s day look she goes more boho chic than glam, and that’s totally ok with me (because of course she needed my approval??). This was the outfit version two that we picked for Julie. The first one consisted of a black tutu, leopard print top, army print blazer, red thigh highs and some ridiculous pair of shoes! She axed it all. Weeeeeeelllllllll joke’s on her because I was just picking random shit to get her to try on and have a laugh! Gotcha Julie!!
We settled on a more toned down day look and kept her look soft and feminine. Julie looks beautiful in nudes, neutrals and soft colours. It is rare to see her in deep jewel tones. It has happened, but it is very very rare, like a Sasquatch sighting or the NEAT crew going on a diet. And it’s very quick, blink and you will miss it! As you can see here the soft pink hat, light acid wash dress and light heather grey jacket complement her glowing white complexion and silver hair for a muted vagabond unicorn look. That is when a runaway at the train tracks and a unicorn make a lovechild who loves clothes. I’m pretty sure it’s the look for spring 2016 , you heard it here first folks.
And let’s just take a moment to talk about this vintage bag that is so beautiful it’s just plain stupid! Tanya carries a large amount of vintage pieces at her boutique as well, which you will get a glimpse of in my outfit posts to come. This bag is incredibly versatile; it can be used as a hand bag, laptop bag, brief case, liquor case . . . in Julie’s case it’s for snatching baby cottontails from the river valley. We all have our vices.
This outfit came together so easily because there are so many great finds at Fond Boutique. So tune in tomorrow for Julie’s night look where we kick the GLAM up a couple hundred notches! You don’t want to miss it!
Dress, hat, shoes, bag, shirt all courtesy of Fond Boutique.
-KB, SS, TP + JR