Ellinor Stenroos is another one of those rare gems we get the pleasure of introducing you to on NEAT. Which is very fitting as she is a gold/silversmith. I had been following Elinor’s work for a while and I thought life is too short to NOT meet the people who inspire you. Especially when they live in the same fucking city!! So I shot her an email and confessed my love of her work and told her that nothing would delight me more than to hang out. So we did and the rest is history!
Ellinor is originally from Finland and moved to Canada to peruse a job apprenticing under a local jewelry designer. She has since branched out on her own and is the creative genius at her own label, EVStenroos, and has been for quite some time. She is the designer, silversmith, goldsmith and hustler. Ellinor not only makes custom fine jewelry but she also has a more affordable and playful 3D printed jewelry line, which is what brings us here today.
We knew from the moment we met each other that we HAD to work together in some capacity. Ellinor mentioned she was working on a new 3D printed jewelry line that really expressed the capabilities of 3D printing… and that this might be the key to our plan.
A little back story if you are not familiar with her first 3D printed line, the BFF collection. This line comes in bracelets and rings in an array of bright colours and steels. The line is stackable and simplistic in form and looks really sharp worn in a mix of colours and metals. When holding the piece off your body and viewing it at an angle it creates an infinity symbol, signifying the ‘forever’.
Now that you are caught up let’s dive into her newest collection and what brings us here today, the Globe collection!!! This post officially marks the release of this incredible line which we couldn’t be more excited for and to be a part of. We love jewelry here at NEAT so this truly is a perfect fit. Not to mention this line is bold, powerful, strong and playful, all things we look for in a piece of jewelry (and a woman for that matter). This line comes in rings and necklaces. There are 2 different size of the globe necklaces and different chains/ropes as well. In her own words here is a little interview with the designer describing the new line!!
NEAT: Tell us about your new 3D printed line? How does it differ from the work you have done in the past?
Ellinor Stenroos: The ‘Globe’ collection is a little bit more complex than the ‘BFF’ collection, to really showcase some of the capabilities of 3D printing. It’s still largely based on a ‘mix and match’ approach.
As a designer it is easy to be drawn towards black and the contrasts of metals in ‘gold’ or ‘steel’ colours. The plastic beads can be printed and ordered in a full spectrum of colours, but the black conveys the message very well as sample pieces.
The purpose of the line is playfulness, a tactile temptation and bold statements.
N: What made you decide to start a 3D printed jewelry line?
EVS: As much as I love the precious and beautiful fine jewellery, I can’t always afford to make the statements I want with an outfit and the accessories if I only use precious metals and fine jewellery. Because of cost those pieces often end up being delicate or smaller in scale.
3D printing and a mix of materials, from plastics to steel, allows for more combinations and effects at a lower price point.
It allows me to be creative without spending a large amount of money on raw materials. I get to invest in the time to create and combine, but not needing to necessarily put off production for months before I’m able to financially proceed with the material investment.
Can you speak to the dichotomy between the traditional techniques a goldsmith would use to create a piece of jewelry and the state of the art concept of 3D printing jewelry?
A Lot of things are possible with 3D printing that isn’t possible with traditional goldsmithing techniques. I have very much married the two techniques with using CAD software to design and create most of my fine jewellery pieces as well as the 3D printed accessories and fashion jewellery.
My fine jewellery models in fact get 3D printed and cast from there.
Creating 3D printed wearable jewellery just utilizes a different material and need for post processing.
All of my jewellery is born and realized in the same way, the material and methods of finishing just slightly differ. Perhaps that is why I enjoy it so much –it’s still a concept that is very close to my regular thinking and designing process, and heart, but with an element of playfulness and light-heartedness to the designs and execution, that is sometimes not feasible in the precious metals.
N: What kind of an artistic process did you go through when coming up with this new line?
EVS: A lot of thinking. A lot of visualizing. Scribbles. Then eventually I take them to the computer.
I create a ‘mood board’ for the pieces, for the wearer and handful of imaginary editorials for them. On who do I see this fitting? What does he/she look like? What’s their lifestyle? And then I adjust and tweak accordingly.
N: What kind of woman do you have in mind when you are designing?
EVS: Confident people. Independent, strong, creative. As with anything, mass-produced looks are very dominating in what we think fashion and statements are. Ultimately 5 people could wear the same great black dress and their accessories will change the look and statement they are making. Your wardrobe can be both practical and exciting, and a lot of those differences will be made with your accessories.
Wearing the exact same jewelry combinations and styles as your friends, or what you see on the billboards means you are making a statement about yourself that is merely a copy. Dare to mix it up. Combine it, mis-match it! …and sometimes leave it out all together! A bare neck can sometimes be the most sensual accessory.
But whatever you choose to do, do it with intent.
N: Tell us a bit about yourself and why decided to become a jewelry designer?
EVS: I grew up as most girls perhaps, wanting to be a princess. If I could have worn a tiara every day, I would have. I loved adorning myself with anything shiny, sparkly and fun. I would re-string, cut up, mix and match beads and jewelry that I could find at home. Sometimes with my mother’s permission, sometimes not. I did an evening class in silversmithing when I was in high school and loved making something wearable from a flat sheet of silver or a straight wire; being able to see a project from start to finish.
When I was finishing up high-school I ended up making a tiara to wear to our first annual ‘independence day’-ball and I enjoyed it so much that the seed to make it a career was planted.
N: Can you tell us about the schooling you went through to become a gold/silversmith?
EVS: After having worked in politics at the parliament of Finland for a year after high school, which was perhaps the more ‘natural’ path for my career, I decided to try my hand at being creative fulltime. I joined a 1-year ‘folk academy’ and their Art course. For a year I explored, learned about and practised in all principles of art, from oil painting to ceramics, to print making to metal-smithing. The academy worked in collaboration with an art college in the UK, which was the natural continuation for anyone with a passion for their topic. I moved from Swedish speaking Finland at the age of 21 to start a 3 year Bachelor of Arts degree at Kent Institute of Art and Design. (Now University of the Creative Arts). At the Rochester, Kent campus I studied silver/goldsmithing and jewellery design.
N: What keeps you inspired these days when it comes to your designs?
EVS: Architecture has always been a major influence on me. I like juxtapositions.
The stark, bare, harsh empty or overgrown landscapes in combination with beautifully executed man-made objects and dwellings.
Growing up somewhere relatively remote and bare instilled a blank canvas in me. If you wanted it, you had to imagine it.
Fashion is an element that will always affect my design thinking. Jewellery and bodily adornments are after all, most of the time, worn in combination or contrast with garments.
N: Do you have any advice out there for aspiring jewellery designers?
EVS: Learn the techniques. It is impossible to create great jewellery if you don’t understand and know the process of making it.
Learn the difference between the mass produced and the ‘one-of-a-kind’. Feel it, hold it, touch it (if you are allowed to!). There is a tactile sensation to something well-made that can never be conveyed in something that was mass-produced to meet a low price point.
I definitely believe that you have to know the rules before you can break them… but then when you do, by all means, go ahead and break them!
Keep integrity and quality as your highest motivator, never compromise it.
Ellinor’s jewelry can be purchased from our favourite shop in town, Dade Loft. The Globe rings are $50 for the plastic and $150 for the metal. The necklaces come in two sizes and they are $250 for the smaller size and $650 for the larger ones. Thank you so much Ellinor for letting us be a part of your jewelry launch! You inspire us to create and to be authentic.
Photos taken by Sarah Knorr